In 2017 it is more important than ever to have an online presence. The new generation of customers demands it! If you have any doubts about this then look at the number of people who use the Yellow Pages’ online directory (findyello) versus the traditional phonebook to find a telephone number. Some don’t even know what a phonebook is! This singular example shows us that your digital presence is more important than ever. Businesses that don’t adapt will not last.
Working on your online presence may seem like a daunting task. This is especially true if you are new or unfamiliar with promoting online. Fortunately, you do not need to be a guru to get started. You just need to approach it with an open mind and be consistent with your content.
To be successful at any endeavour you must have a plan. This can range from a detailed professional document to notes/points you jot down in a book. The main thing is to have a clear idea of what you are trying to achieve and how you are going to achieve it.
The easiest way to start your online journey is with Social Media. From there you can branch off into writing blogs (such as this one for example), Vlogs – which is the video equivalent of a blog and later on you can even consider building your own website so you can let persons visit your very own personalized place on the web. Think of it as your digital home.
Social Media is the best place to start because persons are already on these platforms and it should remain a priority in your digital efforts regardless of how many other online channels you have.
Analyze who you would like to connect with, what message you want to convey and how you would like your brand to be perceived. Most people are protective of their money and likely don’t want to part with it. As such the content on your Social Media platforms should not be just about buying your products or services. Imagine a man wants a woman, but every time he sees her he only talks about what he wants to do with her physically. His chances of success is going to be significantly lower than if he had tried to woo her first. This is very similar to how Social Media works. You should first try to establish a relationship with people and then aim to sell. Remember you are dealing with people so you have to offer value if you want them to do business with you. Most people work hard for their money!
If you own a clothing store for example you can give style advice or share links about the latest fashion trends. This would give persons a reason to look at your content because you are providing actual value. Get creative and try to mix it up a bit. Social Media might be the easiest way to grow your online presence but you still have to put in the work.
The trends never lie. Don’t live in denial when the truth is right before you. The internet is here to stay and there’s no fighting it. Take your business’ online presence seriously!
