The most effective Social Media platforms in Barbados in terms of ROI (return on investment) are Facebook and Instagram. Facebook is great for promoting specials and providing useful information to potential customers while Instagram is great for displaying previous works or samples. The key is to have great imagery and compelling write ups (the text that is associated with the image). You can do this yourself or have it done by professionals. The main point is that if you are not on Social Media right now you are doing yourself a great disservice. Social Media is now and the future. It’s better to embrace it now rather than get left behind.

Let’s use an example to illustrate how Social Media can be an effective tool. So here we have a young graphic designer named Sally Lou. She was working with an agency throughout her entire career where all of her graphic works were branded by the agency and also she relinquished the intellectual rights of her works to the said agency. Things were fine at first, but as the years went by more and more rules and constraints started to impact Sally’s creativity and by extension her happiness. Finally, she made the decision to be on her own. But how is Sally going to promote herself? She has no previous works she can use because the work she has done belongs to the agency. Basically she has no clients.